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However, coming up with new ways to refuel is going to be quite popular as the need to recuperate from collective fatigue and the desire to find unique experiences intensify.
According to Hilton, 2024 was the Year of the Great Recharge, with a surge in the popularity of mindful drinking, sleep getaways, and wellness-themed guest rooms. In order to get the most out of their time and money, travelers polled for their most recent study in 2025 are looking to combine their need to unwind and rejuvenate with high-impact experiences and adventures as the post-pandemic leisure travel boom normalizes.
Itineraries are changing, according to Hilton’s Annual Trends Report, which polled 13,000 adults from 13 different countries who intend to travel in the upcoming year. Fast Company has graciously created a concise and well-organized summary of the report’s conclusions:
Twenty percent of people want to spend their entire day in bed—preferably in an opulent or exotic setting—while twenty-five percent are more concerned with wellness or unplugging from social media.
Of those who want to get active, 70% say they want to get outside, and 20% say they want to spend most of their adventures in nature.
25% are bringing a pet (dogs are wonderful for wellbeing), 30% are traveling with coworkers from work (removing the “work” from “remote work”), and 64% are packing a nice book to read (afternoons at coffee shops, anyone?).
58% of international visitors who bring their children along embrace nostalgia by returning to places from their own youth.
According to Hilton, a major component of the slow travel movement is “immersing oneself into a destination for an extended time as a local to fully experience the culture”; this is more akin to a week-long cruise with four ports of call than a summer vacation in Europe. To put it another way, it involves breaking out of one’s routine. Better still, if it can be completed in places like Sardinia and Bodrum, which Hilton refers to as “secondary.
